Cellularline produces mobile's accessories.
For the launch of Perfetto, the new applicator for the protective film “Ok Display”, we’ve created an interactive commercial. Along with the 30" and 60" film, we shoot an extended version expressly for the web.
Through a full screen video, we created an interactive experience
giving to the users the possibilities to discover all the product’s features.
The experience takes advantage of the streaming’s features of Youtube’s player.
We set 3 clickable key points, Perfetto - How it works - The Ok Display range,
that freeze the video to go deep in the product’s features.
ROLE
UX/UI
AGENCY
TBWA Italia
YEAR
2013
CREDITS
Agency: TBWA\Italia - Campaign: Un gesto, Perfetto - Executive Creative Director: Francesco Guerrera, Nicola Lampugnani - Digital Creative Director: Michele La Fiandra - Copywriter: Lara Rodriguez - Art Director: Giorgio Fresi - Senior Flash Developer: Riccardo Sallusti - Senior Digital Art Director: Luca Sala - Art Director Digital: Federico Gatto - Web Designer: Chiara Villotta - Account Executive: Alberto Paci - Product Manager Digital: Raffaella Garzitto - Senior Planner: Ivan Ciaburri - Industrial Strange Producer: Federico Fornasari - Casa di Produzione: Think Cattleya - Executive Producer: Alessandro Pancotti - Direction: Francesco Guerrera - Acrobat dancer: Baris Yazar e Marketa Krivdova - Photographer: Giorgio Fresi