Today more pictures are taken from phones than from cameras.

With this in mind Sony Xperia Z1 creates the first real photography exhibition of moments of life that we normally share on social networks, curated by Steve McCurry.


We challenged the web to send their best shots.
The ten best amongst them have been chosen to report for three weeks, 
using the new Sony Z1, and produce for Steve McCurry the pictures
for the first exhibition on pictures of “life”, Lifeframes.


All the photo chosen by Steve were exposed in a exhibit at Palazzo Giureconsulti, in the center of Milan.

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I took this picture at Galleria Vittorio Emanuele, Milan. 
I've met this man, who is homeless, so many times.
He was painting some little Disney characters and then sharing them with children. 
Steve McCurry have chose this photo for the exhibition.

Digital Art Director

Integer / Tbwa


ADCI (Art Directors Club Italia): Bronze Direct - Digital Media
ADCI (Art Directors Club Italia): Bronze Promo Activation - Other Media

NC AWARD: 1st place on Electronic and Audiovideo - Holistic campaign

GrandPrix Advertising Strategies (XXVII Edition): 1st place

Integer Best F#@%!ng Award - 1st place

Client: Sony Mobile Communication - Products: Xperia Z1 - Marketing Responsable Italy: Alessia Rehnicer - Executiver Creative Director: Francesco Guerrera, Nicola Lampugnani - Creative Director: Umberto Cigognini, Francesco Napoleone - Digital Creative Director: Michele La Fiandra - Digital Art Director : Federico Gatto - Copywriter: Davide Canepa - Art Director: Giulio Pierrotet - Account Manager:  Claudia Taddia - Digital Account Executive: Raffaella Garzitto - Event Producer: Fabio Bellifemine - Integer’s Head of retail and digital planning: Michael Arpini - Production: First Floor Under - Producer: Federico Fornasari - Celebrity: Steve McCurry - Steve Mc Curry agents: Sud Est 57 - Agent: Giuseppe Ceroni - Direction: Gianluca Catania - Editor: Chiara Grandi - Music and Soundesign: Human Touch Music, Alessandro Branca - Production management U.s.a.: Ymee - Ceo: James Burr - Managing director: Patrick Chon - Creative director: Giancarlo Bozza - Executive producer: Alex Grazioli - DOP: Lukasz Pruchnick - Photographer: Marisha Champ - Videomaker: Chris Talbot - Color Grading: Proxima Color & MPC London - Executive producer: Alessandro Pancotti - Partner & Business development: Andrea Masera