The Social Bag

Social media campaign.

The Social Bag is a social media campaign and game experience about travellers' habits.

Grandi Navi Veloci is one of the major italian company operating in passenger transport through the Mediterranean Sea, born in 1992. To learn more about their travellers habits and reach new potential customers, we created a playful platform based on Facebook where everyone could discover something about his personality by choosing the objects to put in its own bag.

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TRAVELLER'S PROFILE

We identified 8 different profiles chosen through an analysis of their behavior when they travel.

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KEY OBJECTS

We selected 32 objects that could identify the different types of travelers.
The objects were then photographed, photo-edited and placed inside a huge virtual room 
in a Facebook app on GNV offical fanpage.

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HOW IT WORKS

The first step to start discovering the traveller profiles, 
where everyone can read the instructions to join the game experience and see the other users results.

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THE GAME

An animated room where everyone can select 5 different items to put in their own bag.

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THE PROFILING

A short and ironic description of the traveller behavior deduced by the items choice.

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THE SOCIAL BAG

The platform where all the users experiences have been collected
to create the biggest travellers bag ever.

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TEASER AND FACEBOOK ADS CAMPAIGN

To present the whole social operation and engage people to join it, we created a 20 seconds short film that showed
how to approach the game experience and promote it by Facebook and banner ads placed in strategic websites.

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THE RESULTS

Here’s the results related to one month of activity, supporting the social experience.

ROLE
Art Direction - UX/UI

AGENCY
TBWA Italia